Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, has announced that Kelly Stratton has been promoted to director, digital marketing. Previously, Stratton served as manager, public relations at the company.
In her expanded role, Stratton will be responsible for overseeing all of the functions of digital marketing at Altitude, which include public relations; social media; earned digital media; mobile; blogs; email marketing; paid search; digital display; remarketing and more.
Whereas most agencies approach digital marketing as search engine optimization (SEO) and pay-per-click (PPC) only, Altitude has a much broader interpretation of the field and view digital marketing as anything – and everything – a brand does to communicate through digital channels.
“Altitude has redefined the term ‘digital marketing’ to include a much broader, but tightly integrated view of the practice,” said Andrew Stanten, president, Altitude. “We are confident that Kelly’s leadership and keen understanding of how all the pieces of the digital marketing landscape must fit together will provide Altitude with yet another competitive advantage. It’s a well deserved promotion that marks a logical evolution in her responsibilities at Altitude.”
Prior to joining the Altitude team in 2012, Stratton served as director of communications for the University of Pennsylvania’s School of Veterinary Medicine. In that role, she managed the production of Bellwether, the school’s alumni magazine; served as the point person for media; pitched stories for local; regional and national media; handled crisis communications for the school; oversaw all marketing collateral creation and worked with faculty; staff and students to coordinate outreach and public-facing opportunities for the school’s hospitals.
Stratton has also served as a communications specialist at Lehigh University, spent time at Special Olympics Pennsylvania as director of public relations and written for a number of publications and publishers on a freelance basis, including Prevention Magazine, Columbia University Press and Lehigh Valley Style.
A graduate of Slippery Rock University, Stratton earned a bachelor’s degree in professional writing and also has taken coursework towards her master’s degree at Penn.
About Altitude Marketing
Altitude Marketing, a full-service, integrated marketing firm, serves the unique needs of technology-oriented B2B companies from early-stage to established. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C. We also have a satellite office in Research Triangle Park, N.C.
Learn more at www.altitudemarketing.com or follow us on Twitter, Facebook and Google Plus.
