Altitude Marketing, an integrated B2B, tech-focused marketing agency, is pleased to announce the launch of a new website for CDC Software, the provider of next-generation technology integration solutions for enterprise contact centers.
CDC is growing rapidly, with its telephony-CRM (customer relationship management) integration solutions gaining traction in the marketplace. Its products are used by leading retailers, logistics companies, professional services firms, financial services companies and more. As such, the Pennsylvania-based company needed to present a polished, professional image, showcasing its value – and its differences from the status quo – in a way that would resonate with potential buyers, partners and other stakeholders.
[Altitude’s] creative vision, ability to quickly get up to speed on our business, level of professionalism and transparent, team-focused approach resulted in brand messaging, website and video that truly reflects CDC Software, its people, product benefits and mission.
Altitude helped CDC achieve exactly that with the launch of the new cdc.com. The new site features CDC’s new branding, including a new logo, and a fresh corporate style with updated brand messaging and positioning. Part of that branding is the company’s new tagline, “The customer info agents need. Before they can even say hello.”
CDC’s new website features:
- Clean, crisp design and a streamlined user experience
- “Responsive” functionality, for proper appearance and user experience on any device
- Easily navigable information architecture and clear calls to action
- SEO-friendly architecture and coding
- An intuitive back-end, built on the WordPress CMS
- Newly produced video content
- Advanced security and real-time threat monitoring
- Integration with third-party tools for forms and email marketing, as well as social media platforms and a customer service portal
- Downloadable product and company information
In addition to the company’s new website, Altitude also led the charge in the development of a new video for the company, which provides an overview of CDC’s solution and the benefits offered through its use.
“CDC has a great product, great leadership and great vision,” said Andrew Stanten, president, Altitude Marketing. “They contacted us through Ben Franklin Technology Partners with eyes on accelerating their trip up the growth curve. With a new brand, a best-in-class web presence, company video and cogent messaging, CDC’s brand reflects the top-notch solution they provide, positioning them to successfully meet their business goals.”
“We were more than impressed with the Altitude team throughout our entire engagement,” said Matthew Bieber, CEO, CDC. “Their creative vision, ability to quickly get up to speed on our business, level of professionalism and transparent, team-focused approach resulted in brand messaging, website and video that truly reflects CDC Software, its people, product benefits and mission.”
Click here to visit the new cdc.com.
About Altitude Marketing
Altitude Marketing, a full-service, integrated marketing firm, serves the unique needs of technology-oriented B2B companies from early-stage to established. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C.
Learn more at www.altitudemarketing.com or follow us on LinkedIn, Twitter, Facebook and Google+.
