Altitude Case Study

Launching a Marketing Engine that “Looks Bigger” Attracts the World’s Largest Pharmaceutical Firms

THE CHALLENGE

Daelight Solutions is an IT consultancy and systems implementation solution specializing in the pharma and life sciences space.

Even with highly specialized industry knowledge, they struggled to outflank generalist competition and “look big enough” to partner with global clients. They needed an agency that could attract enterprise-level leads and build a marketing engine designed for sustainable growth.

THE SOLUTION

Altitude started at the foundation, crafting a messaging and positioning strategy hyper-focused on speaking to science-led, complex pharmaceutical firms. This provided the brand authority and niche differentiation that general IT firms aren’t able to claim. For more than five years, we’ve served as Daelight’s external marketing department, executing an integrated marketing strategy–from content to digital advertising to SEO and website maintenance–that’s generated consistent and robust revenue gains every year.

Revenue Growth

0 x

Increase in Website Traffic

0 %

Tier 1 Pharma Clients Landed

Hedge Trackers

Synergy

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