Our Team

As a Digital Marketing Specialist, Lara Thrapp supports the strategy, execution, and optimization of paid and organic digital tactics for Altitude’s B2B clients in the life sciences, manufacturing, and enterprise technology sectors. Her work spans ad creation, SEO, MarTech integration, and performance reporting—each component designed to drive measurable results and align with client business goals.

Lara brings five years of hands-on marketing experience and a data-driven, multi-channel approach to every campaign she touches. With a sharp attention to detail and a strategic mindset, she helps ensure clients’ advertising efforts are both effective and scalable in today’s competitive digital landscape.

Before joining Altitude, Lara led digital marketing initiatives for Cellar Beast Winehouse, where she managed the company’s website, ecommerce platform, social media presence, and event planning, all while contributing to overall business operations. She also volunteered with the Easton Main Street Initiative, deepening her connection to the local community and further honing her marketing skills.

Lara earned her bachelor’s degree in Mass Communications from York College in 2019. Since then, she has built a reputation for her well-rounded expertise and ability to deliver performance-focused marketing strategies.

Outside of work, Lara enjoys exploring the vibrant culture of downtown Easton. She is also an artist with a passion for sewing and crochet, finding creative inspiration both inside and outside the office.