Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, the life sciences and manufacturers for more than 18 years, recently promoted Rachel Labelle to Digital Marketing Manager and welcomed Abby Daddona to the team as Digital Advertising Coordinator.
Labelle spent the last several years at Altitude in a client engagement role and brings a unique and highly valuable perspective to her new position. As digital marketing manager, she will help lead the development of client paid digital advertising strategies while working to improve Altitude’s digital optimization and reporting capabilities.
Daddona, who started as a part-time digital marketing intern at Altitude, will now join full-time to help the digital team take Altitude clients’ paid advertising to the next level. In her new role, she will focus on setting up, managing, and optimizing client digital advertising campaigns and assist with overall digital strategy.
“It is very exciting to see our digital marketing department growing. B2B SEO and digital advertising is a very complex space. It takes a certain level of sophistication to be able to understand the services and solutions that our clients provide, then deliver results in such a niche market. Over the past year as a CEM, Rachel has shown an exceptional ability to quickly understand our client’s markets, prospects and offerings, then deliver results through a variety of SEO and digital advertising initiatives,” said VP, Digital Advertising, Jeff Goldenberg.
He continued, “Over the past few months, Abby has been an exceptional intern and we are so excited that she is joining us full-time. As a pharmaceutical marketing major, her knowledge, exceptional work ethic and deep understanding of that industry will serve our Life Sciences clients extremely well. 2023 is going to be a very exciting year for Altitude and our clients!”