Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, will conclude its three-part learning series with the final session on November 19th. This month, participants will be introduced to the importance of content marketing. The event will take place from 8:30 a.m. to 10:00 a.m. at the Durham Chamber of Commerce.
The series, titled “Small Business Marketing on a Budget,” is led by Rebecca Sipes, Altitude’s director of client engagement in the company’s Research Triangle Park office.
“Whether you’re a one-man startup or part of large corporation, effective content marketing is a key component to any marketing strategy,” said Sipes. “However, without knowing what type of content is right for your business, what tone to use to appeal to your targets, and how to properly integrate content marketing into your existing plan, you may be jeopardizing potential business leads.”
The final session of the series on November 19th will cover:
- How to approach the overall editorial strategy;
- How to divide labor to write, edit, disseminate, and track content;
- How to create a plan month-by-month plan for scheduling content generation and distribution; and
- How to repurpose content to make the most out of what you write.
Whether you’re a one-man startup or part of large corporation, effective content marketing is a key component to any marketing strategy.
To register, click here.
About Altitude Marketing
Altitude Marketing, a full-service, integrated marketing firm, serves the unique needs of technology and life science-oriented B2B companies from early-stage to established. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C. We also have a satellite office in Research Triangle Park, N.C.