Altitude Marketing worked closely with QNB Bank to revive their marketing campaign by incorporating fresh images and the tag line, “Always you. Always QNB.”
With this campaign, Altitude emphasizes QNB’s strong foundation, willingness to lend, and their commitment to customer service and community ties.
QNB has been in business for 133 years, and most QNB employees have been with the company for multiple years. The majority of department heads have been with QNB for 10, 15, even over 20 years.
“This kind of longevity leads to a rich understanding of the community, the bank and customer needs,” said Brian Schaffer, Vice President of Marketing for QNB. “It is the faces behind QNB that make it special. QNB’s strength resides in its people – and its customer relations.”
There is something to be said about a bank that hasn’t gotten caught up in all the “merger mania.” In an industry with lots of turnover, QNB Bank has always remained the same trusted, independent bank for the same loyal customers, hence the campaign tag line, “Always you. Always QNB.”
This new campaign will appear in everything from print, online, in-branch video, pole banners, fliers and more. QNB partnered with Altitude Marketing for their expertise in digital campaign design. Altitude previously worked with QNB to design their annual report, sent out in May.
“For the annual report, we had already taken photos of long-time employees who were dedicated to building customer relationships,” said Stan Zukowski, Vice President of Altitude. “The images we used for the annual report were a perfect fit for this campaign, and in the end, this cut some costs while creating a fully integrated campaign.”
About QNB
QNB is a financial institution based in Quakertown, PA with 9 locations serving the greater Lehigh Valley area. QNB helps customers achieve their goals by providing a total financial relationship built upon exceptional personal service and a sincere interest in their success. Visit QNB at www.qnb.com.
