Fulcrum Research Group, a startup firm providing strategic market research to leading healthcare companies, launched its first website designed and developed by Altitude Marketing.
Altitude Marketing provided the company’s partners with a website that introduces Fulcrum Research Group’s philosophy and services in a concise, compelling way. The goal of this website was to give Fulcrum’s customers an all-important “30-second credibility” check. Bold, clearly written brand messaging paired with soothing, professional colors and curved lines reflect Fulcrum’s business philosophy and personality.
To give the fledgling company the most flexibility, Altitude programmed the website with a number of user-customizable features. “These features allow Fulcrum to change content on the fly and customize the site on a page by page basis without ever having to seek outside help from Altitude or any web developer,” said Stan Zukowski, Vice President of Altitude. “This keeps their costs down and gives them the ability to change their site messaging quickly as the company evolves.”
Altitude caters to the needs of entrepreneurs like those at Fulcrum Research Group by providing a quality web design while staying on a cost-effective budget within a short time frame so the new company can quickly enter the market. By taking a hard look at their business goals, budget and personnel, Altitude Marketing developed a sleek, inviting, website that perfectly fit the needs of Fulcrum Research Group.
