Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, is pleased to announce that Kelly Stratton, director of digital marketing, has completed Mediabistro’s Social Media Certificate program.
The program provides hands-on training on practical and strategic social media tactics and how to use social platforms to develop and implement an integrated brand strategy.
“We use social media as part of an integrated strategy to raise awareness and engagement for our clients,” said Andrew Stanten, co-founder and president of Altitude. “Kelly is already our in-house expert, and we place a high value on continuing education and keeping up with the latest best practices. We’re excited to implement Kelly’s additional capabilities into existing and new client campaigns.”
Through a variety of required and elective courses, the certificate program teaches participants professional-level skills in managing Facebook, LinkedIn, Google+, Foursquare, YouTube and other platforms. Participants learn how to meaningfully connect with online audiences, develop and execute integrated strategies for business use and set specific goals to measure and quantify success.
Required courses include Facebook Marketing, Twitter Marketing, Social Media Marketing: Master Class and Social Media Strategy Boot Camp. To supplement these basics to best serve Altitude clients, Stratton completed elective courses on Social Media Metrics and Search and Online Marketing.
About Mediabistro Inc.
Mediabistro Inc. (NASDAQ: MBIS) is a leading Internet media company that provides services for social media, traditional media and creative professionals, as well as for innovators in the 3D printing and mobile app industries. Service offerings include an online job board, news and analysis, trade shows and events, online and in-person courses, and research products. For more information, visit www.mediabistro.com.
About Altitude Marketing
Altitude Marketing, a full-service, integrated marketing firm, serves the unique needs of technology-oriented B2B companies from early-stage to established. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C. We also have a satellite office in Research Triangle Park, N.C.