Altitude Marketing congratulates its client, Ben Franklin Technology Partners (BFTP), on being featured in the February 9, 2009, issue of Business Week in the article “State Capitalism” by Pete Engardio.
Business Week recognized Ben Franklin Technology Partners’ efforts to provide funding, business and technological expertise and professional networking opportunities to start-up technology-based companies-creating and retaining jobs in Pennsylvania and paving the way for billions of dollars in economic impact.
Altitude Marketing provided extensive background research, matching the magazine editor’s needs with the right ideas and content from the client. Altitude provided appropriate case studies to persuade Business Week to consider Ben Franklin Technology Partners and the State of Pennsylvania for the article.
Altitude Marketing uses various proactive marketing techniques for its clients and is quick to react when presented with a PR opportunity or to work diligently on a protracted public relations campaign.