Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, the life sciences and manufacturers for more than 18 years, recently welcomed Grace Peoples to the team as Social Media Coordinator.
In this versatile role, Peoples is responsible for social media management and strategic direction for Altitude and its growing roster of clients. This includes managing client social media accounts, drafting content for social posts, targeting key audiences, driving engagement, and helping increase website traffic and leads through social channels.
As a Marketing major at Temple University, Peoples completed several internships and gained experience in social media strategy, marketing and sales. Additionally, she prepared blog posts and created graphics and content during her time as a Marketing Intern with the Society of Pageant Women. She is looking forward to applying her knowledge from her coursework in a client-facing role where she can utilize her interpersonal skills.
“We’re beyond excited to have Grace on board as our lead social coordinator,” said Jeff Kotran, VP, Demand Generation for Altitude. “Her natural curiosity and passion for social media – combined with her direct experience creating, implementing, and managing effective campaigns – will be critical as we seek to strengthen social media’s value and impact as a marketing channel for our B2B clients