Altitude Launches New Website for Pennsylvania IRC Network

Altitude has launched a new website for the PA IRC Network.

Altitude Marketing is pleased to announce the launch of “PA Made” – the new website for Pennsylvania’s Industrial Resource Center Network (

Based in Williamsport, Pa., the IRC Network represents the commonwealth’s seven private, nonprofit Industrial Resource Centers, which assist manufacturers and raise awareness of the importance of manufacturing to the Pennsylvania economy. Each individual center is dedicated to helping small and medium-sized manufacturers in its region respond to changing markets, new technologies and a competitive economic environment.

The new website raises the profile of the organization’s “PA Made” campaign, taking what was once a discreet marketing effort and making it an integral part of the IRC Network’s overarching brand identity. The website contains information, data and news of interest to legislators, government agencies, venture capitalist, economic development organizations and manufacturers. An interactive statewide map, divided into regions, enables individual manufacturers who are seeking assistance to connect quickly with their local IRC.

Designed and developed by Altitude Marketing as part of an integrated marketing campaign, the new website serves as the news and information hub of the IRC Network, offering users easy access to IRC news, impact statistics, manufacturing reports, articles, videos and more.

“Our goal in developing the IRC Network site was to connect a wide range of users – from manufacturers to government agencies – with the information they need in an straightforward, intuitive manner,” said Stan Zukowski, vice president, creative services at Altitude. “With a modern look and feel, intuitive navigation and easy access to news, resources and reports, the new IRC Network website will help the organization raise awareness of the importance of manufacturing in Pennsylvania.”

Visit the new IRC Network site at

About Altitude Marketing

Altitude Marketing, a full-service, integrated marketing, advertising and web development firm, provides turnkey solutions that ensure clients’ marketing efforts – web, email, hand-crafted PR, advertising, pay-per-click (PPC), direct mail, event planning and social media – work together according to a sustainable, customized plan. At Altitude, overarching strategy – rather than short-term tactics – drives marketing efforts. Clients appreciate our big-picture approach to communications – anchored in strategy, fueled by expert copywriting and design, supported by the latest digital technologies and tested with end-customers.

Altitude is located in Pennsylvania’s Lehigh Valley, a short trip from Philadelphia, Princeton and New York, and within driving distance of Boston and Washington. Altitude Marketing: You’ll love the View from 30,000 Feet. Learn more at