Altitude Marketing, an integrated marketing agency serving technology focused B2B companies, the life sciences and manufacturers for more than 17 years, recently added Alex Burdine to its team as Director, Marketing Technology.
In his new role, Burdine oversees Altitude’s marketing technology efforts, leveraging a variety of digital platforms, automation tools and more to create connected omnichannel customer journeys for Altitude and its clients. He also leads Altitude’s digital marketing team and is responsible for the development, monitoring and optimization of innovative digital advertising strategies to maximize clients’ return on investment.
Prior to joining Altitude, Burdine worked as Demand Generation Lead at Switchboard, a provider of high-end livestream solutions. He has years of experience managing top-of-class digital marketing and CRM platforms and also currently serves as an adjunct professor of marketing at Eastern University in Philadelphia, PA. Burdine graduated from Pennsylvania State University with a bachelor’s degree in business and earned his MBA from DeSales University.
“We are excited to have Alex at the helm of our digital marketing efforts,” says Andrew Stanten, President, Altitude Marketing. “His martech expertise and skill set will make him a crucial part of Altitude’s continued growth and the evolution of our data-driven digital marketing, paid media and SEO strategies.”