Altitude Marketing continues its growth with the addition of Fred Zahradnik into a new position as Manager, Search Marketing.
The position was created in response to Altitude’s double-digit growth and increasing client demand for integrated pay-per-click advertising and advanced organic search engine optimization.
Fred’s responsibilities include search marketing, SEO research, keyword analysis and reporting, and search strategy evaluation and development.
A 14-year veteran of the online marketing and e-business fields, Fred founded NetCrafter Solutions, an internet search engine marketing firm and a strategic partner of Altitude Marketing. He is a Google AdWords Certified Partner.
Fred is a different kind of search engine marketing expert. His methodical, scientific approach to search marketing is something any business could use.
“Search marketing is becoming increasingly more important for most businesses,” said Andrew Stanten, President, Altitude Marketing. “Fred’s knowledge of the complex and ever-changing world of online search is a tremendous asset for Altitude clients. In a world of ‘black hat SEO‘ methods, Fred is the real deal: Honest, knowledgeable, empowering and likable. A white hat all the way.”
“We’ve worked with Fred for years, so we know what he can do,” said Gwen Hoover, Vice President, Marketing Services. “He’s a different kind of search engine marketing expert. We’ve seen him take unsuccessful pay-per-click campaigns, improve them and then quickly show measurable ROI. His methodical, scientific approach to search marketing is something any business could use.”
Fred holds a BA from Penn State University and an MBA from DeSales University. He is an avid cyclist.