Altitude Marketing, an integrated marketing agency serving technology focused B2B companies and manufacturers for more than 16 years, recently expanded its team to support its growth. Rachel Labelle joins the agency as a Client Engagement Manager, and Morgan O’Donnell has been added as Public Relations & Social Media Specialist.
In her new role as Client Engagement Manager, Labelle serves as a liaison between the internal team and Altitude’s growing roster of national and international clients. She will oversee marketing projects and cultivate strong connections to ensure that all work is aligned with the client’s overall goals.
Labelle brings her talents to Altitude from previous roles at Lutron Electronics and Tribune Publishing, where she was integral to company success with product launches and development and excelled in account management, client advocacy and relationship building.
A graduate of Pennsylvania State University, Labelle holds a bachelor’s degree in advertising and public relations.
As Public Relations & Social Media Specialist, O’Donnell works to support the public relations, communications and social media needs of Altitude’s clients by writing and distributing content in a variety of formats across multiple platforms and distribution channels.
Prior to joining team Altitude, O’Donnell served as Communications Specialist at PA CareerLink® Lehigh Valley, where she implemented social media marketing strategies to promote workforce development services to job seekers and employers.
O’Donnell earned a bachelor’s degree in journalism from Temple University.
“Despite the seemingly insurmountable challenges thrown at all of us, 2020 was a year of significant growth for Altitude,” says Andrew Stanten, President, Altitude Marketing. “As we look to take things to even greater heights in 2021, finding the right people to fill these key roles to support our current and future clients was critical. After months of interviewing and screening dozens of candidates from a very competitive national pool, Rachel and Morgan rose to the top unanimously among the hiring committees and I am thrilled to welcome them both on board.”
About Altitude Marketing
Altitude Marketing is a modern, data driven, full-service B2B marketing agency that serves national and global companies in technology, software, life science and manufacturing. For more than 16 years, Altitude has thrived working with technology-oriented clients who have complex offerings and operate in regulated spaces. Ideally located between New York and Philadelphia in the Lehigh Valley, Pennsylvania, Altitude works with clients from all over the United States and Europe, providing a full suite of integrated marketing services: strategy, branding, messaging, web development, digital marketing, content marketing, lead generation, SEO, public relations, trade shows, social media, sales enablement, advertising, marketing automation, data analytics, channel support and more. Follow us on Twitter, Facebook and LinkedIn.
