Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, is pleased to announce the launch of a new website for Netherlands-based Euroquatics, a wholly owned subsidiary of Gavita Holland that provides advanced LED reef aquarium lighting technologies. The site launch brings to life the Euroquatics brand, which Altitude helped define and articulate through its research and discovery process.
“Euroquatics came to us with a blank brand slate. As a new brand entering a cluttered marine technology market, they have one shot to get it right. And being entrusted with that responsibility is not something we take lightly,” said Stan Zukowski, Altitude Marketing’s vice president, creative services. “Working with company leadership, Altitude defined the Euroquatics brand, pinpointed their key differentiators and honed in on their brand essence. All of that research informed the design and development of euroquatics.com. The result is an easily navigable website that showcases Euroquatics’ unique LED technologies, its expertise in the lighting industry and the company’s core values.”
As a new brand entering a cluttered marine technology market, [Euroquatics has] one shot to get it right. And being entrusted with that responsibility is not something we take lightly.
The website, located at www.euroquatics.com, provides information about Euroquatics’ initial products – the Angel A1 and Angel A1p premium LED lighting systems, which are the first professional-grade reef aquarium lights to include enhanced user controls such as on-board WiFi and one-button operation.
Euroquatics debuted its brand, products and website at Reef-A-Palooza in late October, a two-day event promoted by the Southern California Marine Aquarium Society. For this event, which is one of the largest marine hobbyist events in the U.S., Altitude provided Euroquatics with creative support in booth design and product collateral to ensure the company made a successful high-impact debut to the industry.
Click here to learn more about Euroquatics and its products.
About Euroquatics
Euroquatics specializes in LED and LEP reef aquarium lighting, and is backed by horticultural lighting titan Gavita. The company was founded to design and build advanced lights that don’t require an advanced degree to operate. Euroquatics believes in creating better aquariums through innovation and in delivering a smart, simple user experience.
For more information about Euroquatics, visit www.euroquatics.com and follow the company on Facebook.
About Gavita Holland
Gavita is a global leader in specialized lighting, harnessing the power of light for premium growth and health for more than 30 years. They are one of the oldest horticultural lighting companies with a rich history of adapting professional luminaries and new technology for hobby and home-scale customers. Gavita also designs and produces state-of-the-art electronic ballasts and high efficiency reflectors.
For more information about Gavita Holland, visit http://www.gavita-holland.com/.
About Altitude Marketing
Altitude Marketing, a full-service, integrated marketing firm, serves the unique needs of technology-oriented B2B companies from early-stage to established. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C. We also have a satellite office in Research Triangle Park, N.C.
Learn more at https://altitudemarketing.com or follow us on Twitter, Facebook and Google Plus.
