Altitude Marketing Displays Technological Superiority with Launch of Ben Franklin Website

Altitude Marketing is thrilled to announce the launch of a new and enhanced website,, for its client, Ben Franklin Technology Partners (BFTP).

The Altitude team brought all of its expertise to bear, from strategic planning to copywriting to design and programming, to produce a user-friendly, informative marketing tool for its long-time client.

“The BFTP website is built with a seamless integration of Flash and WordPress on the homepage for the dynamic content slider,” said Marty Desilets, Altitude Marketing’s Director of Technology. “This is also the first website done by Altitude that takes advantage of the new Microsoft Bing by automatically pushing site content using XML sitemap technology directly to the search engine, resulting in increased traffic for”

In addition, the website’s extended capabilities allow BFTP to save time and money by automatically generating the organization’s bimonthly e newsletter-a project previously done by hand using HTML. The website’s news section enables users to easily sort through information by region, by issue or by topic, allowing visitors to stay up to date with the latest technology news in Pennsylvania.

About Altitude Marketing

Altitude Marketing, located in Emmaus, PA, provides a wide range of expert integrated marketing services, including planning, design, writing, production and ongoing management for print media, advertising, PR, web development and electronic communications. Altitude Marketing clients appreciate our big picture approach to communications. We lead with research, analysis and planning-and follow with compelling writing, beautiful design, leading-edge technology and cost-saving project management.