Altitude Marketing Employees Receive HubSpot Inbound Certification

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Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, is proud to announce that several of its team members have sought out and acquired HubSpot’s Inbound Certification.

Jaime Heintzelman, manager of PR and social media; Jeremy Jones, director of business development; and Adam Smartschan, manager of editorial services, have all earned the certification.

01_HubSpotBadges_V4“It’s essential that our team fully understands the intricacies of HubSpot so we’re able to deliver credible counsel to our clients on their evaluation of this tool,” said Andrew Stanten, co-founder and president of Altitude. “And, by using HubSpot ourselves, we’ll be well equipped to deliver best-practices, in-bound marketing – something we’ve been doing for more than a decade – even more efficiently. A core deliverable for our B2B clients is delivering high quality inbound leads and helping guide those prospects through a conversion funnel. HubSpot is an additive tool that will enable us to do this more efficiently and cost-effectively for our clients.”

The certification process is composed of 11 classes covering the core elements of the inbound marketing methodology, including website optimization, landing page anatomy, contact database segmentation and more. To earn certification, individuals must pass a final test.

As an inbound marketing software platform, HubSpot is a powerful tool that includes SEO, paid search, CRM integration and lead capture and conversion.

In addition to several of its team members earning certification, Altitude is a HubSpot Certified VAR (Value Added Reseller). As a VAR, Altitude gain extensive resources to better advise and create improved ROI for clients.

About HubSpot

HubSpot is the world’s leading inbound marketing and sales platform, including social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics all in one integrated platform. Signals, HubSpot’s sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot was founded in 2006 in Cambridge, MA and now has a second office in Dublin, Ireland.

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About Altitude Marketing

Founded in 2004, Altitude Marketing is a full-service, integrated marketing firm, serving the unique needs of technology-oriented B2B companies from early-stage to established. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C. We also have a satellite office in Research Triangle Park, N.C.

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