Altitude Marketing launches new website for Manufacturers Resource Center

Altitude Marketing is pleased to announce the launch of a new website for the Manufacturers Resource Center, a Bethlehem-based nonprofit consulting organization serving business in five eastern Pennsylvania counties.

Altitude conceived and designed the site ( to showcase MRC’s unique capabilities and expertise, as well as its vast importance to the local economy. In the 2011 fiscal year alone, MRC’s work had an impact of more than $130 million, according to an independent third-party survey.

“MRC provides such a valuable service to small and mid-sized manufacturers in the region,” said Adam Smartschan, Altitude Marketing’s Manager, Editorial Services. “Almost no matter what a business needs, they have the expertise and connections to provide a solution. The new site makes it easier than ever for business owners to find MRC, then connect with them.

“On a process note, the project was a joy. MRC’s staff is intelligent and forward-thinking; they’re remarkably easy to work with. When a team like theirs comes together with a team like ours, great things happen. We’re thrilled with the results.”

The new features streamlined information architecture, easy access to case studies, client testimonials and impact numbers, and an integrated event calendar. The site also features a full suite of password-protected internal tools, including an MRC extranet and a repository of board information.

You can visit the new MRC site at To learn more about Altitude Marketing’s integrated marketing services, visit