Altitude Marketing planned, wrote, designed and launched an innovative new website for its client EcoTech Marine on April 2, 2009.
The cutting-edge website leverages new media marketing tactics to reach customers in a fun and visually appealing design. The website provides detailed product information and tutorial videos, showcases an interactive “find a retailer” application and enhances the communication process between EcoTech Marine, customers and sales prospects.
“EcoTech Marine offers the most advanced reef aquarium products on the market,” said Andrew Stanten, president of Altitude Marketing. “They demanded a forward-thinking website presence that embodies their technologically superior brand. We are delighted to have launched this website as the anchor to the global product rollout strategy we partnered with them to develop and execute.”
For the past year, Altitude Marketing and EcoTech Marine have collaborated on a formal integrated marketing strategy, including tradeshow planning, new product launch, website development, print collateral design, advertising and public relations.
Marty Desilets, director of technology at Altitude Marketing, stated, “Functions such as RSS feeds, how-to videos, multiple in-page content tabs and navigation improve the user experience and bring a technical sophistication to the company’s online image.” Within the first week after launch, site traffic more than quadrupled. Ongoing search engine marketing, search engine optimization and social media marketing are the next steps in driving even more traffic.
Visit www.ecotechmarine.com to see the website.
About Altitude Marketing
Altitude Marketing, located in Emmaus, PA, provides a wide range of expert integrated marketing services, including planning, design, writing, production and ongoing management for print media, advertising, PR, web development and electronic communications. Altitude Marketing clients appreciate our big picture approach to communications. We lead with research, analysis and planning-and follow with compelling writing, beautiful design, leading-edge technology and cost-saving project management.