Altitude Marketing has named Gwen Hoover a partner, making her the first new partner in the firm’s five-year history. Hoover brings nearly two decades of experience in public relations, technical writing and marketing.
Hoover’s diverse experience includes PR for industries such as health and fitness, restaurants, economic development, pharmaceutical and software development, among many others. Her expertise and expansive contacts in the regional and tri-state area, coupled with her innate ability to explain technologies in easily digestible terms, has made her invaluable to Altitude.
“Gwen optimizes what it means to be a partner – a valued counselor, a steady hand, an incredibly deep knowledge base, an unwavering sense of perfectionism, bar-raising customer service, and a relentless focus on client needs,” said Andrew Stanten, president and co-founder of Altitude Marketing. “I am honored she has committed herself so fully to the success of our growing organization.”
For nine years prior to joining Altitude, Hoover ran Kestrel Communications, a national PR and marketing firm specializing in technology companies. She uses an arsenal of marketing and PR skills acquired through a successful career to propel clients forward. Her quick thinking, creative ideas and knowledge of both traditional marketing and new media continue to reap enormous benefits for the company’s growing roster of clients.
“Gwen is very professional and accomplished. We all have a great deal of respect and admiration for her,” said Stan Zukowski, Altitude’s vice president and co-founder. “She is exceptional at what she does, and we are thrilled that she is now a partner.”
About Altitude Marketing
Altitude Marketing, located in Lehigh Valley, PA, provides a wide range of expert integrated marketing services, including planning, design, writing, production and ongoing management for print media, advertising, PR, web development and electronic communications. Altitude Marketing clients appreciate our big picture approach to communications. We lead with research, analysis and planning-and follow with compelling writing, beautiful design, leading-edge technology and cost-saving project management.