Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, has announced that Adam Smartschan has been promoted to director, editorial services.
Smartschan served as manager, editorial services at the company since 2011.
“Clear, compelling and articulate brand messaging and ongoing thought leadership content generation are essential to the marketing of B2B technology companies,” said Andrew Stanten, president, Altitude. “As Altitude’s footprint has expanded globally, the demands for our best-practices content development have grown tremendously. Adam has more than proven himself capable of leading this distinguishing area of the company.”
As Altitude’s footprint has expanded globally, the demands for our best-practices content development have grown tremendously. Adam has more than proven himself capable of leading this distinguishing area of the company.
In his new role, Smartschan will oversee all content development and generation at Altitude, collaborating with team members and clients as necessary to ensure messaging vehicles are integrated, accurate and brand-relevant.
Prior to joining Altitude, Smartschan served as editor at Metro International in Boston and Philadelphia. He has also served as a copy editor for the Cape Cod Times in Hyannis, Massachusetts. A graduate of Northeastern University, Smartschan earned a bachelor of arts degree in journalism.
About Altitude Marketing
Altitude Marketing, a full-service, integrated marketing firm, serves the unique needs of technology-oriented B2B companies from early-stage to established. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C. We also have a satellite office in Research Triangle Park, N.C.