Altitude Marketing, an integrated marketing agency serving technology-focused companies, is pleased to announce that Kelly Stratton has been promoted to vice president, communications, a new role at the firm. Stratton, who most recently served as the director of PR and digital communications, joined Team Altitude in 2012 as manager, public relations.
“Since joining Altitude in 2012, Kelly’s proven to be a trusted voice of reason and a strategic thinker who deftly balances big-picture thinking with a hard-
charging, get-stuff-done attitude,” said Andrew Stanten, president, Altitude. “Her knowledge of public relations and social media assures clients that we know what to do to get them visibility in their horizontal and vertical markets — and how to execute an effective communications plan. In addition to her PR and social media know-how, Kelly’s excellent communication skills and enthusiastic personality make her a natural-born leader, manager and role model – and I know she will thrive in her new role.”
In her time at Altitude, Stratton has played a key role in developing and growing the public relations team; setting repeatable processes; spearheading the strategy of clients’ public relations and social media efforts; serving as the trusted go-to person for crisis communication and communication efforts both internally and externally.
In her new role, Stratton will continue to be responsible for driving the strategic communication efforts that promote and enhance Altitude’s and clients’ brand reputation; serving on the company’s leadership team; and developing Altitude’s internal communications strategy.
Prior to joining Altitude, Stratton served as director of communications for the University of Pennsylvania’s School of Veterinary Medicine. She also served as a communications specialist at Lehigh University, director of public relations at Special Olympics Pennsylvania and was a freelance writer for publications including Prevention Magazine, Columbia University Press and Lehigh Valley Style. Stratton holds a bachelor’s degree in professional writing from Slippery Rock University.
About Altitude Marketing
Altitude Marketing, a full-service, integrated marketing firm, serves the unique needs of technology-oriented B2B companies. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C.