Altitude Marketing Re-Launches New Design-Forward Vital Path Website

Altitude Marketing is proud to announce the launch of a new website for their client Vital Path, a leading provider of enterprise content integration solutions.

Altitude Marketing managed all aspects of the project, including design, programming and content development. During the process, Altitude analyzed the original website’s content and website traffic patterns to ensure a seamless transition of existing search engine strengths. Please visit to see the new website.

After website traffic stalled, Vital Path turned to Altitude Marketing for a different perspective. “In addition to a more modern design and more efficient programming platform, we re-thought the entire editorial structure of the site,” said Stan Zukowski, Vice President at Altitude Marketing. “We rearranged and simplified the content to create more effective navigation and messaging and a more user-friendly design. This focus on the ‘view from 30,000 feet’ exemplifies Altitude’s philosophy of marketing, and strengthens Vital Path’s brand.”

Consistent with this approach, Altitude Marketing designed the website to improve search engine optimization and to allow Vital Path to post up-to-the-minute news without the aid of a programming team. “We built the new Vital Path website to be a more effective platform for sales lead generation as part of an overall strategic marketing plan we developed for the company,” said Gwen Hoover, Director of Public Relations at Altitude.

About Vital Path

Vital Path is a leading provider of content integration and business process management solutions. Our range of products and expertise has allowed our clients to take control of their mission critical content while mitigating risk. Vital Path’s award-winning solution, PathBuilder, enables fast deployment of adapters that communicate with existing content repositories. Once connected, PathBuilder can migrate, synchronize or federate content and metadata to support enterprise-wide business processes without forcing clients to abandon their original systems and corresponding investments. Vital Path is a wholly owned subsidiary of General Electric (NYSE: GE). Please visit

About Altitude Marketing

Altitude Marketing, located in Emmaus, PA, provides a wide range of expert integrated marketing services, including planning, design, writing, production and ongoing management for print media, advertising, PR, web development and electronic communications. Altitude Marketing clients appreciate our big picture approach to communications. We lead with research, analysis and planning-and follow with compelling writing, beautiful design, leading-edge technology and cost-saving project management.