Altitude Marketing is excited to announce the successful launch of Lynsight, a complete brand transformation for the Finnish-based Lynch Syndrome diagnostics company formerly known as LS CancerDiag. As Lynsight’s branding agency, Altitude developed a new name, logo, messaging identity, and website–all of which launched this August.
Founded in 2013 out of research conducted at the University of Helsinki, Lynsight specializes in the early detection of Lynch Syndrome, a genetic condition associated with several types of cancers, through its groundbreaking and minimally invasive product, DiagMMR. As it expands into the U.S. market, the company partnered with Altitude to build a brand that will have global reach.
The partnership encompasses brand strategy, renaming, messaging, visual branding, a new website, new collateral, a brand launch video, rollout planning, and an integrated marketing plan. Altitude also serves as Lynsight’s ongoing agency of record to strengthen its presence in the U.S. The rebranding culminated in a cutting-edge website highlighting Lynsight’s new identity, focusing on innovation and strategic lead generation.
“We needed a marketing partner with life sciences and marketing expertise to help us refresh our brand and expand into the U.S.,” Lynsight CEO Niklas Lahti said. “Partnering with Altitude was an obvious choice. Our teams work seamlessly together, and their deep understanding of our industry and strategic approach has been invaluable. The new website Altitude developed reflects our revitalized brand identity and serves as a powerful tool for engaging our audience and driving growth. We’re excited to see our marketing efforts thrive through this partnership.”
Altitude remains committed to supporting Lynsight with ongoing marketing efforts to drive growth and visibility as it expands in North America and beyond.
“Rebranding is a hands-on effort,” said Andrew Stanten, CEO of Altitude Marketing. “Our collaboration with Lynsight has truly brought their brand to life. Effective branding goes beyond a new name or color scheme; it’s about integrating every marketing effort to create a cohesive brand identity and a dynamic website from the ground up. That’s where our team excels. It is a wonderful feeling to know we are doing great work to support amazing young companies like Lynsight that are on a mission to change people’s lives.”
