Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, is pleased to announce its sponsorship of “Ben Franklin Venture Idol,” which will be presented by the Ben Franklin Technology Partners of Northeastern Pennsylvania (BFTP) on November 20, 2014.
The event will be held in the Innovation Institute at Ben Franklin TechVentures® on Lehigh University’s Mountaintop Campus in Bethlehem. The event is described as a cross between Shark Tank® and American Idol®, with entrepreneurs and investors instead of vocalists and celebrities.
“BFTP has been a great partner over the years,” said Andrew Stanten, Altitude Marketing’s president and CEO. “Now, as Altitude celebrates its 10-year anniversary, we’re thrilled to give back. As the 2014 Award Sponsor, we will provide strategic marketing expertise to the deserving start-up that is named this year’s Ben Franklin Venture Idol.”
Judges will select three finalists from a pool of 10 technology entrepreneur candidates. The judges will be looking for early-stage technology companies that demonstrate an aptitude for facilitating future growth through the development of a unique product or service, and can demonstrate how their company will contribute to the advancement of the northeastern Pennsylvania economy.
BFTP has been a great partner over the years. Now, as Altitude celebrates its 10-year anniversary, we’re thrilled to give back. As the 2014 Award Sponsor, we will provide strategic marketing expertise to the deserving start-up that is named this year’s Ben Franklin Venture Idol.
The finalists will pitch their business concept to investors and attendees. Each audience member will then allocate $100 of “Ben Bucks” in whole or part among his or her favorite contestants. Ben Franklin will award $15,000 in real dollars to the companies based on the audience vote. The competitor to get the most audience “Ben Bucks” wins Venture Idol.
In addition to a cash investment, the winning company will receive a start-up package from Altitude Marketing, which includes a revamped website, and a branding and messaging upgrade.
Last year’s Ben Franklin Venture Idol winner, Pivitec, produces cutting-edge mobile technology solutions for enhancing live professional audio productions and sound quality in theaters and houses of worship. Other finalists included Cerora, Inc. and eVendor Check.
About the Ben Franklin Technology Partners of Northeastern Pennsylvania (BFTP/NEP)
The Ben Franklin Technology Partners of Northeastern Pennsylvania creates and retains highly paid, sustainable jobs by linking early-stage technology-based firms and established manufacturers with experts, universities, funding, and other resources to help them prosper through innovation. It is part of an award-winning, four-center economic development initiative of the Pennsylvania Department of Community and Economic Development and is funded by the Ben Franklin Technology Development Authority. The Ben Franklin Technology Partners has returned $3.60 to the Pennsylvania treasury for every $1.00 invested in the program.
About Altitude Marketing
Altitude Marketing, a full-service, integrated marketing firm, serves the unique needs of technology-oriented B2B companies from early-stage to established. Altitude is headquartered in Pennsylvania’s Lehigh Valley, near Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C. We also have a satellite office in Research Triangle Park, N.C.
Learn more at https://altitudemarketing.com or follow us on Twitter, Facebook and Google Plus.
