“Produce great content and deliver it on a fast website that works great on all devices,” says Adam Smartschan, Chief Strategy Officer, Altitude Marketing. “Write what your prospects want, not what YOU want to say. It’s incredibly hard to rank well, but it’s not magic.”
Altitude helps its B2B clients increase organic impressions, visits and conversions roughly 10 percent per month.
“Those metrics usually bear out in the real world,” adds Smartschan. “It’s about ranking, attracting and converting. The upshot, of course, is revenue.
“As a full-service marketing agency, Altitude delivers holistic solutions that ultimately impact SEO,” says Smartschan. “Our web team develops fast sites that are easy to update. Our content team writes great stuff and a lot of it. Our social team promotes the heck out of the content, building backlinks. Our PR team pitches proactively and flags and responds to reporter queries. That ALL impacts SEO. It’s all SEO.”