New location enables Altitude to attract clientele in the life sciences, software and technology industries in Research Triangle Park, N.C.
Altitude Marketing is pleased to announce the opening of its first regional office, strategically located in the Research Triangle Park (RTP) area of Chapel Hill, N.C. The office is slated to open this month with the newest addition to Team Altitude, Rebecca Sipes.
Sipes has joined Altitude as Director of Client Engagement, responsible for the southeast region of North Carolina, Virginia and Washington, D.C. In her new role, Sipes will develop and manage client accounts, overseeing all aspects of integrated marketing campaigns while working closely with her colleagues in Altitude’s headquarters in the Lehigh Valley, Pa.
“More than 80% of Altitude’s business comes from technology companies,” said Andrew Stanten, president. “We ‘get’ tech – especially in the life sciences space. And, given the success we’ve had in Research Triangle Park to date, our expansion in this market is a logical step. By pairing this location with Rebecca – who is well connected and widely respected within the life sciences community –we are perfectly positioned for success. Sipes, a former employee of an alumni client, worked with us for nearly five years and intimately understands Altitude’s high standards of excellence, ethical practices and unparalleled customer centricity.”
Prior to joining Altitude, Sipes was Associate Director of Business Development and Sales Support for Copernicus Group IRB (Copernicus), a former Altitude client. Copernicus, located in Research Triangle Park, is a leading independent institutional review board that hired Altitude to help raise the organization’s profile in the industry.
Sipes worked as Altitude’s main point of contact at Copernicus and, over a four-year period, the brand awareness, messaging and profile of the organization was raised exponentially.
As a result, Copernicus was acquired last winter.
It’s an Altitude success story in which Sipes, who spent 14 years at Copernicus, played a key role.
Altitude Marketing, a full-service, integrated marketing firm, ensures that every clients’ marketing efforts – web, email, hand-crafted PR, advertising, pay-per-click (PPC), direct mail, event planning and social media – work together according to a sustainable plan that is customized to their business goals. At Altitude, overarching strategy – rather than short-term tactics – drives marketing efforts. Clients appreciate our big-picture approach to communications – anchored in strategy, fueled by expert copywriting and design, supported by the latest digital technologies and tested with end-customers.
Altitude serves the unique needs of B2B companies from early-stage to established. We have special expertise in complex and highly technical industries such as life sciences, software development, electronic document management and more.
Altitude is headquartered in Pennsylvania’s Lehigh Valley, a short trip from Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C. We also have a satellite office in Research Triangle Park, N.C.
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