Altitude Marketing, a full-service marketing and branding agency serving corporate and academic institutions for more than 19 years, recently announced a partnership with Lehigh University College of Arts and Sciences, Lehigh’s largest and most diverse college.
Lehigh University’s College of Arts and Sciences encompasses the fields of social sciences, arts, humanities, and natural sciences. Boasting 2,368 undergraduate students, 342 graduate students, 270 full-time faculty, and 90 professional staff members, the college maintains a similar scale to that of a liberal arts college while also enjoying the advantages of a research university’s resources.
The distinguishing factor of Lehigh University’s College of Arts and Sciences lies in its exceptional undergraduate and graduate programs. These programs empower students to successfully navigate the complex hurdles they will face after graduation, exposing them to a wide range of perspectives and beliefs and preparing them to respond effectively. Moreover, the influence of their classrooms extends beyond traditional boundaries, reaching out to the wider community and spanning various countries around the world.
The partnership will see Altitude create a more compelling and engaging brand for Lehigh University’s CAS – one more attuned to the unique needs and interests of the college’s rapidly growing and changing market of prospective graduate students.
“The College of Arts and Sciences is embarking on a new branding effort for its graduate programs, and after a national search, we found that Altitude Marketing was an excellent choice based on our needs.” Robert Nichols, Director of Communications and Marketing, said. “We look forward to partnering with Altitude as we advance and strengthen the brand for our 10 graduate programs.”
To ensure Lehigh succeeds, Altitude will conduct in-depth research and develop a targeted brand strategy that better defines CAS’s market position and better communicates its value – a challenge made easier by the partners’ road-tested working relationship.
“Altitude has a long history of collaborating with Lehigh University, and we are thrilled to be selected as the branding partner for this initiative,” Andrew Stanten, CEO of Altitude and ‘99 Lehigh MBA graduate, said. “We look forward to the challenge of helping guide the refinement of the College of Arts and Science’s positioning, messaging and overall brand strategy.”