Andrew Stanten, president of Altitude Marketing, participated in a panel discussion at the Southern Lehigh Chamber of Commerce (SOLEBO), a division of the Greater Lehigh Valley Chamber of Commerce, on September 9.
Stanten addressed the importance of a business’s internet presence and the use of internet-based marketing in order to effectively compete. His engaging discussion covered a variety of topics including the use of Google Analytics, organic versus paid search and e-mail marketing tools.
“Embracing new media is vital to the success of many businesses,” said Stanten. “There are many readily available internet marketing tools that businesses can use to their advantage.”
Stanten stressed the fact that internet marketing begins and ends with a website. Relaying the proper messaging and images to the consumer is critical for businesses.
“I enjoyed the opportunity to speak on this panel, and look forward to staying involved with the Chamber,” added Stanten. Altitude Marketing is a current member of the SOLEBO, whose mission is to provide services and opportunities for business owners and employees of the Southern Lehigh Valley area.
About Altitude Marketing
Altitude Marketing, located in Lehigh Valley, PA, provides a wide range of expert integrated marketing services, including planning, design, writing, production and ongoing management for print media, advertising, PR, web development and electronic communications. Altitude Marketing clients appreciate our big picture approach to communications. We lead with research, analysis and planning-and follow with compelling writing, beautiful design, leading-edge technology and cost-saving project management.