Altitude President Andrew Stanten Uncovers “4 Deadly Sins of Tech Marketing”

CIO Logo

Technology leaders work hard on their product offering to make sure it’s the best-in-class solution CIO_logo_300x300for their particular industry. But all that hard work doesn’t matter in the long run if you’re not appropriately positioning and promoting the solution.

In his monthly article for CIO, Andrew Stanten, Altitude president, talks about the four deadly sins often found in tech marketing … and offers tips on how to avoid making those mistakes.

You can read the article here.