Altitude President Talks B2B Marketing Trends with B2B Growth

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In a recent episode of the B2B Growth podcast, Altitude president Andrew Stanten addresses the top B2B marketing trends of 2019

“What’s new is that Google is focusing more than ever on quality content, as it relates to measuring your authority,” Stanten said. “Providing non-salesy answers to a prospect’s questions is going to give you a real big leg up on your competitors.”