Altitude Marketing is proud to announce the promotion of Fred Zahradnik to Director, Digital Marketing. Previously, Zahradnik had served as Manager, Digital Marketing. In his new role, Zahradnik will continue to lead and oversee Altitude’s expanding digital and search marketing initiatives for clients.
“Since joining Altitude full-time just over a year ago, Fred has proven to be a strategic, thoughtful leader, relentlessly focused on making data-driven decisions that are in the best interest of our clients,” said Andrew Stanten, president, Altitude.” His deep understanding of digital and search marketing strategies has been key for clients’ integrated marketing plans. Altitude’s leadership in digital marketing will continue to grow under Fred’s tutelage.”
Altitude clients turn to Zahradnik for straightforward, understandable advice on their pay-per-click (PPC) search, display and remarketing advertising campaigns, and their organic search engine optimization (SEO) efforts. With extensive experience as a leader in the e-marketing and e-business fields, Zahradnik offers unique insights, in-depth and actionable competitive research, and well-crafted campaigns that result in higher ROI and return on advertising spend.
“Fred always takes a pragmatic approach. He never plays to the emotionality of the situation or jumps into tactics when it comes to the ever-evolving and high-stakes science of PPC and SEO,” Stanten said. “Fred believes in a phased approach, studying the data and analytics and making recommendations for a sustainable action plan moving forward.”
Zahradnik holds certifications qualifying Altitude Marketing as a Google AdWords Certified Partner Company, as well as a Bing Ads Accredited Professional Company. His Altitude blog provides practical digital marketing advice and guidance for businesses.
Before joining Altitude, Zahradnik ran his own digital marketing services firm, with clients that included Fortune 500 companies and a national home services firm. His work for a regional nonprofit resulted in 14 marketing and communication awards, including a Best of Show ADDY in 2008. Prior to starting his own firm, Zahradnik led digital marketing teams for Rodale brands, including Men’s Health.
Fred holds a BA from Penn State, and an MBA from DeSales University.
About Altitude
Altitude Marketing, a full-service, integrated marketing firm, ensures that every clients’ marketing efforts – web, email, hand-crafted PR, advertising, pay-per-click (PPC), direct mail, event planning and social media – work together according to a sustainable plan that is customized to their business goals. At Altitude, overarching strategy – rather than short-term tactics – drives marketing efforts. Clients appreciate our big-picture approach to communications – anchored in strategy, fueled by expert copywriting and design, supported by the latest digital technologies and tested with end-customers.
Altitude is located in Pennsylvania’s Lehigh Valley, a short trip from Philadelphia, Princeton and New York, and within driving distance of Boston and Washington, D.C. Altitude Marketing: You’ll love the View from 30,000 Feet. Learn more at https://altitudemarketing.com or follow Altitude on Twitter at @teamaltitude or on Facebook at Altitude Marketing.
