Altitude Marketing, an integrated B2B marketing agency serving national and global technology-oriented companies in life sciences, established manufacturing and enterprise software for over 19 years, recently promoted Grace Peoples to Social Media Specialist.
In her expanded role, Peoples will manage social media content and strategy for Altitude’s growing client base while adding targeted research, ongoing monitoring, and client employee advocacy training to the mix. Her experience crafting attention-grabbing B2B content that engages social audiences and drives traffic to client websites has helped Altitude expand its social offering into a powerful tool for life science, manufacturing, and enterprise software firms.
Peoples began honing her marketing abilities at Temple University, where she earned a Bachelor’s degree in Marketing. She’s continued to develop her social media experience and expertise at Altitude, acquiring SproutSocial and HubSpot Social Media Marketing certifications and pushing client social strategies further.
“Grace has accelerated Altitude’s social media capabilities across the board,” said Jeff Kotran, VP of Brand Strategy. “She has a keen instinct for what works on social and understands how to translate complex B2B subject matter into engaging, clickable content—a very difficult thing to do for niche industries. We’re excited to take both our social offering and what our clients get out of it, to the next level in the year ahead.”