Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, the life sciences and manufacturers for more than 18 years, recently promoted Ziera Soda to Marketing Manager.
Soda recently served as Social Media Coordinator. In this position, she managed and oversaw social media accounts for all of Altitude’s clients – drafting posts, conducting strategic audits, identifying audiences, and driving engagement metrics upward. All of which helped Altitude account teams increase social channel performance, website traffic and lead generation for clients.
As Marketing Manager for Altitude, Soda is responsible for overseeing and implementing a variety of initiatives aimed at increasing the firm’s brand visibility and lead generation.
“We have so many stories to tell of the people who work here, our incredible clients and the things we achieve together,” says Jeff Kotran, VP, Demand Generation, Altitude Marketing. “Our brand deserves a dedicated steward, and no one is more dedicated than Ziera. She’s so good at what she does that we couldn’t resist creating a completely new role – one that focuses her boundless energy, fearless drive and results-obsessed mindset on the topline marketing goals of Altitude itself.”
Soda holds a master’s degree in communications from East Stroudsburg University of Pennsylvania.