Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, the life sciences and manufacturers for more than 20 years, recently promoted Jack Carnahan to Manager of Lead Generation Content—a new role that expands the agency’s performance marketing capabilities.
Carnahan’s new role underscores a larger agency effort to push the boundaries of what advertising content can accomplish for B2B companies. The position will see him work closely with both Altitude’s content and digital advertising teams, creating new processes, streamlining communication and building feedback loops. The result will help the agency better identify what lead gen content—such as pay-per-click (PPC) ads, landing pages and email nurture sequences—needs to better generate marketing-qualified leads and revenue for clients in the life sciences, manufacturing and software industries.
“Jack is the ultimate copywriter and creative collaborator in that he is equally adept at executing on others’ ideas as he is his own,” said Jeff Kotran, VP of Brand Strategy at Altitude. “I can think of no one more deserving or equipped to take on this unique and exciting challenge. As our first-ever Manager of Lead Generation Content, Jack represents not just a new level of focus on generating marketing results that matter for our clients, but also a new level of investment in their success.”
Carnahan first joined Altitude as a Content Writer, producing blogs, whitepapers, guides, eBooks, website pages and much more for Alitude’s diverse portfolio of clients. His high-quality work and incredible efficiency helped him progress quickly into a Content Marketing Specialist role, which saw him take on more responsibility in designing and implementing B2B content strategies. His new role will afford him the bandwidth and resources needed to draw more deeply on his direct response copywriting abilities and drive a greater number of high-quality opportunities for B2B companies.