Altitude Team Members Discuss Google Ads, Analytics in SAMPS Webinar

Altitude Marketing’s Adam Smartschan, Chief Strategy Officer, and Jeff Kotran, Director, Demand Generation, recently participated in “Google Ads & Google Analytics 101,” a free webinar offered by SAMPS (Sales and Marketing Professionals in Science).

During the webinar, Smartschan and Kotran provided a deep dive into Google Ads and Google Analytics on a big-picture level and specific use cases for the life sciences industry. Topics covered include the basics of creating and navigating Google Ads and Analytics accounts, the state of online advertising and analytics markets and special benefits Google offers to nonprofit organizations.

Smartschan and Kotran also discussed a variety of upcoming changes, such as Google’s Page Experience algorithm update, Google Analytics version 4 and the end of third-party cookie use for greater data privacy, and opportunities for life sciences marketing to evolve in response.

Listen and watch the SAMPS webinar here.