Altitude Marketing’s two-part seminar at Lehigh University’s Small Business Development Center (SBDC) continues this Thursday May 20. The series, taught by Altitude’s Andrew Stanten and Dave Sabol, covers Electronic and Social Media Marketing.
This seminar is targeted at small business owners and entrepreneurs, and is a follow-up to Altitude president Andrew Stanten’s popular Marketing 101 class at the SBDC. This seminar series is on Electronic and Social Media Marketing and provides a primer on the most important electronic and social media tactics, strategies and channels while giving participants several actionable “walk away” things to do.
Part two of the seminar series will take place on Thursday May 20 at 6:30pm in the Perella Auditorium at Lehigh University’s Rauch Business Center. Altitude’s Director of Technology and Social Media, Dave Sabol, will give an overview of the evolving field of social media marketing. He will delve into the analytics of social media, the importance of branding and how to improve your marketing.
Part one of the series took place on April 29, with Stanten and Sabol discussing digital and social media fitting into the overall marketing picture, do’s and don’ts of making a website, and other online marketing tactics, such as blogging and email campaigns. Approximately 50 people attended the class, and there is still space to attend the next one.
This series is designed to help small business owners understand the basics and embrace new technology-driven methods and channels of communicating with their customers and about their business.
The seminar is open to all who are interested. To register or learn more about the seminar, click here (PDF). Or call 610-758-3980 to register. Questions? Contact Altitude directly or email insbdc@lehigh.edu.
