Altitude’s Andrew Stanten & Dave Sabol to Give Marketing Seminar at Lehigh

Back by popular demand, Altitude Marketing’s three-part educational series at the Lehigh University Small Business Development Center – co-taught by Andrew Stanten and Dave Sabol – is scheduled!

Main topics include messaging, planning, social media and electronic marketing. Details below. Click here to sign up.

As part of its ongoing commitment to empowering the entrepreneurial community, Altitude has brought back its popular three-part marketing basics series to the Small Business Development Center (SBDC) at Lehigh University. This series is designed to help small business owners and entrepreneurs understand the basics and embrace new technology-driven methods and channels of communicating with their customers and about their business.

The first seminar, Marketing 101 For Small Business, will cover marketing fundamentals, the importance of market research, integrated brand messaging, and the pros and cons of various promotional tactics. The seminar will equip small business owners with a broad knowledge of marketing strategies that can help their businesses flourish. Marketing 101 for Small Business will take place on September 22 at 6:30pm in Lehigh University’s Rauch Business Center. The seminar will be $35 per person and is strongly recommended for anyone interested in taking the two-part Electronic and Social Media seminar.

Electronic and Social Media Marketing, a 2-part offering, will be held on October 6 and October 22. The two sessions will provide a primer on the most important electronic and social media tactics, strategies and channels while giving participants several actionable “take-aways.”

During these interactive sessions, attendees will learn about the importance of digital and social media fitting into the overall marketing picture, do’s and don’ts of making a website, blogging, email, the analytics of social media, the importance of branding and how to improve awareness and customer interaction through social media marketing and more. The two-part seminar will be $75 per person.

All proceeds go to the Small Business Development Center. The seminars are open to all who are interested. To register or learn more, click here. Or call (610) 758-3980 to register. Questions? Contact Altitude directly or email