As part of its ongoing commitment to the entrepreneurial community, Altitude has developed a two-part series dealing with electronic marketing as a follow up to its highly popular Marketing 101 offering at the Small Business Development Center at Lehigh University.
This series, on Electronic and Social Media Marketing, provides a primer on the most important electronic and social media tactics, strategies and channels while giving participants several actionable “walk away” things to do.
Part one of the seminar series will take place on April 29 at 6:30pm in Lehigh University’s Rauch Business Center. Altitude president Andrew Stanten will address important issues for small business owners, including the importance of digital and social media fitting into the overall marketing picture, do’s and don’ts of making a website, and other online marketing tactics, such as blogging and email.
Part two of the seminar series will take place on May 20, and Altitude’s Director of Technology and Social Media, Dave Sabol, will delve into the analytics of social media, the importance of branding and how to improve your marketing.
This series is designed to help small business owners understand the basics and embrace new technology-driven methods and channels of communicating with their customers and about their business.
The seminar is open to all who are interested. To register or learn more about the seminar, click here (PDF). Or call 610-758-3980 to register. Questions? Contact Altitude directly or email insbdc@lehigh.edu.
