Altitude Marketing, an integrated agency serving B2B companies in the life sciences, manufacturing, and technology industries for more than 20 years, has promoted Abby Daddona to Digital Marketing Specialist—a new role that expands the agency’s digital advertising acumen.
Daddona’s promotion reflects Altitude’s continued mission to bolster its digital advertising capabilities. In her expanded position, she will collaborate closely with client account teams, executing results-driven campaigns on social and search. Her key responsibilities encompass not only the creation of these strategies but also the tracking and optimization that achieves optimal performance for our diverse range of B2B clients.
Daddona joined Altitude in 2022 as a digital marketing intern but quickly earned a full-time position with her drive to grow and excel in her client-focused work. She was pivotal in establishing and monitoring paid digital advertising campaigns while actively contributing to strategy optimization. As she steps into her role as Digital Marketing Specialist, Daddona elevates her contributions to the next level, ensuring that campaigns are seamlessly aligned with digital strategies and client objectives.
“Abby has been nothing short of excellent since joining the team,” says Jeff Goldenberg, Altitude Marketing’s VP of Digital Advertising. “Her ability to optimize campaigns on all digital platforms has been tremendous, and the results from her efforts have impressed our roster of clients. She has developed her skills, expanded her knowledge of digital marketing, and demonstrated time and time again that she is a specialist. Moving forward, Abby will help develop our clients’ digital strategies to fuel their future growth. We are excited for her to take on this new challenge and expect more great things in 2024 and beyond.”