Altitude Launches New Website for Adaptik Corporation

Altitude Marketing has launched a new website for Adaptik Corporation.

Altitude Marketing is pleased to announce the launch of a new website for Adaptik Corporation, the creator of PolicyWriter – the modern and flexible policy administration software used by leading P&C insurance carriers.

Designed and developed by Altitude, the new showcases the Bethlehem, Pa., company’s uniquely flexible, agile and configurable P&C policy administration solution, as well as its depth of experience and rich corporate history. The website features user-friendly navigation, allowing for easy access to video galleries, white papers and an industry-leading thought leadership blog, in addition to sophisticated lead capture techniques and thoughtful social media integration.

“When we first developed a new website for Adaptik nearly five years ago, many of the cutting-edge technologies and tools available to us today didn’t exist, or were in their infancy,” said Adam Smartschan, Altitude Marketing’s Manager, Editorial Services. “Though the previous version of held up well, this redevelopment project gave us the chance us to solidify their position as an industry leader for years going forward. By leveraging both our amazing team and internal Adaptik resources, we were able to accomplish just that.”

You can visit the new Adaptik Corporation website at

About Altitude Marketing

Altitude Marketing, a full-service, integrated marketing, advertising and web development firm, provides turnkey solutions that ensure clients’ marketing efforts – web, email, hand-crafted PR, advertising, pay-per-click (PPC), direct mail, event planning and social media – work together according to a sustainable, customized plan. At Altitude, overarching strategy – rather than short-term tactics – drives marketing efforts. Clients appreciate our big-picture approach to communications – anchored in strategy, fueled by expert copywriting and design, supported by the latest digital technologies and tested with end-customers.

Altitude is located in Pennsylvania’s Lehigh Valley, a short trip from Philadelphia, Princeton and New York, and within driving distance of Boston and Washington. Altitude Marketing: You’ll love the View from 30,000 Feet. Learn more at