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Altitude Marketing is excited to announce the addition of Digital Marketing Specialist, Lara Thrapp. In this role, Thrapp will help lead the strategy, execution, and optimization of paid digital advertising campaigns for Altitude’s expanding roster of life sciences, manufacturing, and enterprise technology clients.
Thrapp’s new role will have a strong focus on digital advertising, SEO, marketing technology (MarTech), and performance reporting. With five years of hands-on experience, she is well-equipped to provide clients with data-driven, multi-channel strategies designed to boost visibility, engagement, and conversion.
“We are thrilled to have Lara on the team,” said Jeff Goldenberg, Vice President of Digital Advertising at Altitude Marketing. “Her well-rounded expertise and sharp attention to detail make her a valuable asset. Lara brings a strategic mindset that will strengthen our digital advertising efforts and help our clients grow.”
Thrapp graduated from York College in 2019 with a degree in Mass Communications. She previously led digital marketing at Cellar Beast Winehouse, where she managed website operations, ecommerce, social media, and events. She is also an active volunteer with the Easton Main Street Initiative.
Thrapp joins Altitude’s team of nearly 40 full-time employees at the company’s headquarters in Emmaus, Pennsylvania. Her new role reflects the agency’s continued growth, which has earned it a place on the Inc. 5000 list of Fastest-Growing Companies in America for three consecutive years.
