Altitude Marketing, an integrated marketing agency serving technology focused B2B companies, the life sciences and manufacturers for more than 17 years, recently added Ziera Soda to its team as Social Media Coordinator.
In her new role, Soda is responsible for social media strategy and management for Altitude and its growing roster of clients. She manages client social media accounts, drafts posts and creates strategic recommendations to target the right prospects, drive engagement, create website traffic and generate leads.
Soda brings a strong background in social media management, communications and brand development. She most recently worked for Amaré Hair Salon, an Easton-based salon, as social media coordinator, guest service advisor and brand ambassador. Soda earned her bachelor’s degree in business administration and management and dance education from Muhlenberg College. She also holds a master’s in communications from East Stroudsburg University of Pennsylvania.
“I am thrilled Ziera has joined our team to bolster our social media offering,” says Andrew Stanten, President, Altitude Marketing. “Deriving value from social media in B2B continues to evolve. Ziera’s expertise, experience and instincts were a perfect match for what we were looking for – and for what our clients need. She will play a key role in helping our clients gain the quality visibility that helps drive engagement and qualified leads.”
