Altitude is the top B2B-only marketing agency serving the life sciences, industrial and technology spaces. When global leaders need to build brands, drive leads and hit their targets, they trust Altitude.
The 5 Best Chemical Manufacturing Marketing Agencies
Chemical manufacturers need a marketing agency that specializes in complex products, precision audience targeting, and long sales cycles. Here are the top five from around the world, chosen by our team of marketing experts.
Chemical manufacturers can't hire just any marketing agency.
Your industry is complex, your audience specialized, and your products enormously technical. That means a generalist marketing agency does not have the knowledge or processes to understand your business quickly or effectively.
You need an agency that knows chemical manufacturing. One with the experts and experience to target and influence your difficult-to-reach and even-harder-to-influence customers. Whether you need to reach procurement at global firms when they’re ready to buy your products in bulk, or you need to target engineers upstream in their product development roadmap so you can integrate into their design process, you need a marketing partner who knows how your business works and who to target.
What follows are our picks for the top five chemical manufacturing marketing agencies, including our methodology, each company’s strengths, and big-picture considerations when choosing a manufacturing marketing partner.
The Best Marketing Agencies for Chemical Manufacturers
Methodology: How We Picked the Best Chemical Manufacturing Marketing Agencies
We evaluated dozens of manufacturing marketing agencies, ad agencies and marketing companies to build this list. Likewise, we looked at nearly a dozen individual factors, including marketing skills, manufacturing-specific client base, SEO and SEM footprint, marketplace reputation and brand quality. The best agencies should be highly visible in marketing channels, have plenty of loyal clients, and demonstrate clear understanding of manufacturing subject matter. We believe this list of the best chemical manufacturing marketing agencies showcases the best of the best in your industry.
Best Overall Chemical Manufacturing Marketing Agency: Altitude Marketing
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At a Glance
- HQ: Emmaus, Pennsylvania
- Specializes In: Full-Service Integrated Marketing, Lead Generation, Branding, SEO, Web Design, PPC
- Top Chemical Manufacturing Clients: Universal Industrial Gases (UIG), Sytheon, ChemQuest, Chemical Concepts
- Markets Served: North America, Europe, APAC
- Website: https://altitudemarketing.com
Altitude has served chemical manufacturers for 20 years, attracting a client profile of global and national corporations from OEMs to raw materials acquisition and distribution to air separation. With an average client-retention rate of 3.6 years (two years longer than the industry average), Altitude excels at synthesizing complex ideas and influencing niche decision makers.
The fully integrated agency specializes in building lead generation strategies and pipeline growth tactics for companies with long sales cycles and large average contract values. The full-time and in-person team of 35 is based 90 minutes west of New York City and 60 minutes north of Philadelphia.
Roughly 80% of Altitude’s clients work on a retainer model, tapping the agency’s full slate of in-house services (from SEO/SEM optimization, messaging and position strategy, content, LinkedIn lead generation, graphic design, and website build and optimization) to amplify or supplement internal marketing resources.
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Godfrey
Agency Rating
At a Glance
- HQ: Lancaster, Pennsylvania.
- Specializes in: Strategy Development, Creative Services, Digital Marketing, Content Creation, Demand Generation, Media Planning and Buying, Analytics and Insights, Public Relations
- Top Industries: Manufacturing, Life Sciences, Heavy Equipment
- Top Clients: Johnson Controls, Danfoss, Emerson, Avantor, Brooks Instrument, Hypertherm, Pixelle Specialty Solutions, Sandvik Coromant, Assa Abloy, JLG Industries
- Website: https://www.godfrey.com/
Godfrey is a leading B2B marketing agency based in Lancaster, PA, specializing in creating impactful marketing solutions for industrial and manufacturing clients. Renowned for its strategic approach and innovative execution, Godfrey delivers comprehensive marketing services designed to elevate brand presence and drive business growth. Their expertise spans across various industries, helping clients achieve their marketing objectives through tailored strategies and cutting-edge digital solutions.
Clients working with Godfrey benefit from a full suite of services aimed at enhancing their brand and market reach. These services include brand strategy, digital marketing (SEO, PPC, social media), content marketing, creative services (web design, graphic design, video production), public relations, integrated marketing campaigns, marketing automation, and strategic consulting. Godfrey’s holistic approach ensures clients meet their business goals with measurable results and increased market visibility.
CG Life
At a Glance
- HQ: Chicago, United States
- Specializes in: Brand Development, Market Shaping, Go-To-Market Planning, Omnichannel Activation, Analytics & Insights, Public Relations, Content Development and Marketing, Digital Marketing
- Top Industries: Life Sciences, Medical Devices, Fine Chemicals, and Contract Research/Manufacturing.
- Top Clients: Allucent, Illumina, Emendo Bio, Sartorius, Pfizer, Bio-Rad, Merck, Thermo Fisher Scientific, QIAGEN, Agilent Technologies
- Website: https://www.cglife.com/
CG Life is a leading life science and healthcare marketing agency that excels in integrating scientific understanding with creative marketing strategies. They specialize in brand development, market shaping, go-to-market planning, omnichannel activation, and analytics & insights. By combining branding, medical communications, and omnichannel marketing, CG Life effectively brings innovative therapies to market, supporting notable clients such as Illumina, Pfizer, and Thermo Fisher Scientific. Their science-centered creativity and commitment to innovation make them a trusted partner for life science companies worldwide
When clients work with CG Life, they receive a comprehensive suite of marketing services tailored to the life sciences and healthcare sectors. These include brand development, market shaping, go-to-market planning, omnichannel activation, and analytics & insights. Clients benefit from CG Life’s science-centered creativity, strategic expertise, and commitment to innovation, ensuring effective communication and engagement with their target audiences. This holistic approach helps bring innovative therapies and products to market successfully, supporting notable clients such as Illumina, Pfizer, and Thermo Fisher Scientific in achieving their business objectives
Thomas Marketing Services
Agency Rating
At a Glance
- HQ: New York City, New York
- Specializes in: Industrial Marketing Strategy, SEO (Search Engine Optimization), Content Marketing, Email Marketing, PPC (Pay-Per-Click) Advertising, Web Development and Design, Social Media Marketing, Lead Generation and Management
- Top Industries: Manufacturing, Industrial Equipment and Supplies, Engineering and Construction
- Top Clients: 3M, Honeywell, General Electric, Siemens, Caterpillar, Parker Hannifin, Bosch Rexroth, Eaton, Rockwell Automation, ABB
- Website: https://business.thomasnet.com/
Thomas Marketing Services is the leading provider of industrial marketing, advertising, product data, and eCommerce services for manufacturing companies. They help businesses attract buyers and grow revenue.
Thomas Marketing Services provides expert insights and guides industrial businesses through the creation, execution, measurement, and optimization of digital marketing strategies. Services include website design, SEO, lead generation, content marketing, and more. The Thomas Navigator eCommerce platform, built specifically for OEMs and industrial distributors, includes support from engineers and project managers. It simplifies sourcing and specifying products for buyers and design engineers. In summary, Thomas marketing services empower manufacturers to connect with buyers, optimize their digital presence, and drive business growth.
Stifel Marcin
At a Glance
- HQ: Connecticut, USA
- Specializes in: Search Engine Marketing (SEM), Digital & Web Marketing, Content Marketing, Social Media Marketing, Marketing Strategy, Branding, Creative Services, Custom Services
- Top Industries: Industrial, Manufacturing, Oil and Gas
- Top Clients: SFC KOENIG, LOCTITE, Newcomb Spring, UCC, Vogelsang, Envirosight, Centritec, Anthem, WL, WinCan
- Website: https://stifel-marcin.com/
Stifel Marcin is a leading full-service B2B marketing agency based in Glastonbury, Connecticut. They specialize in providing integrated marketing strategies that combine creativity, communication, and technology to achieve powerful results for their clients. With over 20 years of experience, they excel in services such as search engine marketing (SEO, PPC, Google Ads, Bing Ads, remarketing), digital and web marketing (web development, web design, apps, interactive media, video marketing), and content marketing (email marketing, public relations, web content, technical content). Their holistic approach and deep understanding of the B2B marketplace position them as an extension of their clients’ in-house teams, driving brand growth and maximizing ROI.
When clients work with Stifel Marcin, they receive a comprehensive suite of marketing services designed to maximize their business’s visibility and ROI. The agency provides expert search engine marketing, including SEO, PPC, Google Ads, Bing Ads, and remarketing. Clients also benefit from digital and web marketing services such as web development, web design, interactive media, and video marketing. Additionally, Stifel Marcin excels in content marketing, offering email marketing, public relations, and technical content creation. Their holistic approach integrates strategic, creative, and technical expertise, acting as an extension of their clients’ in-house teams to achieve measurable results and drive business growth.
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