The Best Marketing Agencies for Manufacturing Technology in 2025
Manufacturing technology and software companies often build solutions that directly impact the factory floor, but must be approved by higher-level or legacy gatekeepers. The nuances in both tactics and brand messaging are often unsuited for traditional marketing companies. According to our research, these five agencies are better than any others at connecting and converting industrial prospects.
Your manufacturing technology deserves marketing built for industrial prospects.
Manufacturing customers aren’t a panacea. You might be trying to reach a small, second-generation-owned machine shop in the rust belt or the head of operations at a multinational. The best agencies know the difference. And critically, they know where and how to connect with each.
You need an agency that understands manufacturing technology. One with the experience and industry knowledge to connect with hard-to-reach decision-makers, from procurement teams at multinational manufacturers to engineers specifying solutions for next-gen production lines. Whether your goal is to position your company as an industry leader, generate qualified leads, or nurture long sales cycles, you need a marketing partner who speaks your language and knows how to drive results.
Below are our top five picks for the best manufacturing technology marketing agencies, along with our selection criteria, each firm’s strengths, and key factors to consider when choosing your marketing partner.
The Best Marketing Agencies for Manufacturing Technology
Methodology: How We Picked the Best Manufacturing Technology Marketing Agencies
We evaluated dozens of marketing agencies, ad agencies and marketing companies to build this list. All indicated specialization in industrial sectors. Likewise, we looked at nearly a dozen individual factors, including marketing skills, manufacturing-specific client base, SEO and SEM footprint, marketplace reputation and brand quality. The best agencies should be highly visible in marketing channels, have plenty of loyal clients, and demonstrate clear understanding of manufacturing subject matter. We believe this list of the best manufacturing software and technology marketing agencies showcases the best of the best in your industry.
Best Overall Manufacturing Technology Marketing Agency: Altitude Marketing
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At a Glance
- HQ: Emmaus, Pennsylvania
- Specializes In: Full-Service Integrated Marketing, Lead Generation, Branding, SEO, Web Design, PPC.
- Top Manufacturing Technology Clients: Rhize, Forney LP, Glemser, Docket
- Markets Served: North America, Europe, APAC
- Website: https://altitudemarketing.com
Altitude has served industrial technology and software clients for more than 20 years, attracting a client profile of global and national corporations from OEMs to raw materials acquisition and distribution to air separation. With an average client-retention rate of 3 years (twice the industry average), Altitude excels at synthesizing complex ideas and influencing niche decision makers.
The fully integrated agency specializes in building lead generation strategies and pipeline growth tactics for companies with long sales cycles and large average contract values. The full-time and in-person team of 40 is based 90 minutes west of New York City and 60 minutes north of Philadelphia.
Roughly 80% of Altitude’s clients work on a retainer model, tapping the agency’s full slate of in-house services (from SEO/SEM optimization, messaging and position strategy, content, LinkedIn lead generation, graphic design, and website build and optimization) to amplify or supplement internal marketing resources.
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Industrial Strength Marketing
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At a Glance
- HQ: Nashville, Tenessee.
- Specializes in: Branding, Digital Marketing, Lead Generation, Web Development, Content Marketing, SEO, Social Media, Strategy Development.
- Top Industries:Manufacturing, Industrial Automation, Engineering, B2B Technology
- Top Clients: Motion Industries, ABB, WESCO, Mitsubishi Electric, Grainger, MSC Industrial, Schneider Electric
- Website: https://industrialstrengthmarketing.com/
Industrial Strength Marketing is a premier marketing agency dedicated to helping manufacturers and industrial companies drive growth through strategic branding, digital marketing, and lead generation. With a deep understanding of the industrial sector, Industrial Strength Marketing delivers tailored solutions that enhance brand visibility, improve customer engagement, and generate high-quality leads. Their expertise spans industries such as manufacturing, industrial automation, and engineering, ensuring that clients achieve measurable results and long-term success.
Working with Industrial Strength Marketing, clients gain access to a full suite of services, including website development, SEO, content marketing, social media management, and demand generation strategies. Their data-driven approach empowers businesses to optimize their marketing efforts, attract the right audience, and stay ahead in a competitive market. Through innovation and industry expertise, Industrial Strength Marketing helps manufacturing and industrial companies create impactful marketing strategies that drive business growth and success.
TREW Marketing
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At a Glance
- HQ: Austin, Texas
- Specializes in: Content Marketing, Branding, Inbound Marketing, Website Design.
- Top Industries: Engineering, Industrial Automation, Technology, Software.
- Top Clients: National Instruments, HARTING, Phoenix Contact.
- Website: https://www.trewmarketing.com/
TREW Marketing is a specialized B2B marketing agency that focuses on serving engineering, industrial, and technology companies. They excel in inbound marketing, brand positioning, content strategy, and demand generation, helping technical businesses engage their audiences and drive growth. By leveraging deep industry expertise and data-driven marketing strategies, TREW Marketing creates compelling campaigns that resonate with engineers, integrators, and decision-makers. Their commitment to technical storytelling and digital marketing innovation has made them a trusted partner for industrial and manufacturing technology companies.
When clients work with TREW Marketing, they receive a tailored approach designed for complex, technical industries. Services include content marketing, SEO, website development, and lead generation, ensuring that clients can effectively communicate their expertise and value propositions. TREW Marketing’s strategic and data-driven methods help companies build trust, generate high-quality leads, and expand their market presence. Their focus on aligning marketing with the technical buyer’s journey has enabled them to successfully support engineering, manufacturing, and industrial automation brands in achieving their business objectives.
Thomas Marketing Services
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At a Glance
- HQ: New York City, New York
- Specializes in: Industrial Marketing Strategy, SEO (Search Engine Optimization), Content Marketing, Email Marketing, PPC (Pay-Per-Click) Advertising, Web Development and Design, Social Media Marketing, Lead Generation and Management
- Top Industries: Manufacturing, Industrial Equipment and Supplies, Engineering and Construction
- Top Clients: 3M, Honeywell, General Electric, Siemens, Caterpillar, Parker Hannifin, Bosch Rexroth, Eaton, Rockwell Automation, ABB
- Website: https://business.thomasnet.com/
Thomas Marketing Services is the leading provider of industrial marketing, advertising, product data, and eCommerce services for manufacturing companies. They help businesses attract buyers and grow revenue.
Thomas Marketing Services provides expert insights and guides industrial businesses through the creation, execution, measurement, and optimization of digital marketing strategies. Services include website design, SEO, lead generation, content marketing, and more. The Thomas Navigator eCommerce platform, built specifically for OEMs and industrial distributors, includes support from engineers and project managers. It simplifies sourcing and specifying products for buyers and design engineers. In summary, Thomas marketing services empower manufacturers to connect with buyers, optimize their digital presence, and drive business growth.
Godfrey
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At a Glance
- HQ: Lancaster, Pennsylvania.
- Specializes in: Strategy Development, Creative Services, Digital Marketing, Content Creation, Demand Generation, Media Planning and Buying, Analytics and Insights, Public Relations
- Top Industries: Manufacturing, Life Sciences, Heavy Equipment
- Top Clients: Johnson Controls, Danfoss, Emerson, Avantor, Brooks Instrument, Hypertherm, Pixelle Specialty Solutions, Sandvik Coromant, Assa Abloy, JLG Industries
- Website: https://www.godfrey.com/
Godfrey is a leading B2B marketing agency based in Lancaster, PA, specializing in creating impactful marketing solutions for industrial and manufacturing clients. Renowned for its strategic approach and innovative execution, Godfrey delivers comprehensive marketing services designed to elevate brand presence and drive business growth. Their expertise spans across various industries, helping clients achieve their marketing objectives through tailored strategies and cutting-edge digital solutions.
Clients working with Godfrey benefit from a full suite of services aimed at enhancing their brand and market reach. These services include brand strategy, digital marketing (SEO, PPC, social media), content marketing, creative services (web design, graphic design, video production), public relations, integrated marketing campaigns, marketing automation, and strategic consulting. Godfrey’s holistic approach ensures clients meet their business goals with measurable results and increased market visibility.
Primacy
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At a Glance
- HQ: Farmington, Conneticut
- Specializes in: Branding, Experience Design, Marketing, Data Analytics, Technology Solutions
- Top Industries: Healthcare, Education, Financial Services, Manufacturing
- Top Clients: Dana-Farber Cancer Institute (website redesign), various undisclosed top brands across healthcare, education, and finance
- Website: https://primacy.com/
Primacy is a full-service B2B and B2C digital experience agency headquartered in Farmington, Conneticut, specializing in creating innovative and data-driven marketing solutions for clients across healthcare, education, financial services, and manufacturing. With a strategic approach and cutting-edge execution, Primacy helps brands enhance their digital presence, optimize customer engagement, and drive measurable business outcomes. Their expertise in branding, experience design, and technology solutions enables clients to deliver impactful and seamless user experiences across all digital touchpoints.
Clients partnering with Primacy benefit from a comprehensive range of services, including brand strategy, digital marketing, content creation, user experience design, data analytics, media planning, and technology development. By integrating creativity with data-driven insights, Primacy crafts customized marketing strategies that drive meaningful connections between brands and their audiences. Their results-driven approach ensures businesses achieve greater market visibility, customer retention, and sustained growth.
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