Altitude Marketing turns 18 this year. In that time, we've learned a few things ... like these 9 leadership lessons for B2B companies.
This month, we’re continuing the blasts from the past by reconnecting with another former Altitude intern, Morgan Molnar.
At Altitude, not only did I enjoy the people I worked with, but I enjoyed the actual work I was doing, too. It was meaningful, and I could see the results in action.
Morgan interned at Altitude from May 2010 to November 2010, working with Gwen Hoover on marketing and PR efforts. As a recent graduate from Lehigh University with a B.S. in marketing returning to Lehigh in the fall for a master’s degree, Morgan was able to apply what she learned in school to independent client projects and collaborative efforts, developing strategic marketing skills to wield in her career pursuits.
“At Altitude, not only did I enjoy the people I worked with, but I enjoyed the actual work I was doing, too,” said Morgan. “It was meaningful, and I could see the results in action. What I remember most is having a large role in writing the copy for the Kiwaii website … I still get giddy when I see Kiwaii on the shelf in Whole Foods.”
After graduating with her M.A. in applied sociology in 2011, Morgan took a position as a project analyst at Nielsen, a global information and measurement company focused on marketing and consumer information. Over the past three years, she has worked her way up through the company and today holds the position of client manager, where she is part of an innovation team that analyzes and evaluates the performance of a brand’s marketing mix for clients including P&G, Crest and Pampers.
Morgan cites effective client communication as a major takeaway from her Altitude internship, and uses that skill along with others as she runs data modeling, presents strategy and aligns project scope with her clients in her current job.
Of her time at Altitude, Morgan says, “Having the experience with a full-service, integrated agency like Altitude really helped me understand what goes into the planning of all of the marketing vehicles (and how to get them to work together effectively) so that I can make better recommendations to my client.”