The Helpful Content Blog

B2B marketing news, notes and tips for the life sciences, manufacturing, software and beyond.

SEO

SEO for Life Sciences: How to Outrank Competitors and Drive Organic Traffic

May 3, 2024

Branding

Branding Trends for 2025: What to Expect & How to Prepare

October 16, 2024

Branding

Effective Branding 201: Developing the Brand Messaging Toolkit

October 11, 2024

Content Marketing

Abstract vs. Concrete Writing in Marketing

October 11, 2024

How Does Search Advertising Work? A Marketer’s Guide to the Basics of Google PPC

October 11, 2024

Marketing Technology, Website

Selling B2B Products Online: Starting eCommerce Right

October 11, 2024

| 6 minute read minute read

Marketing Strategy

What Is a Full-Stack Marketing Agency?

October 11, 2024

Branding

Should You Use AI to Design Your Logo?

October 11, 2024

Marketing Strategy

10 B2B Marketing Strategy Trends for 2025

October 10, 2024

| 6 minute read

SEO

Why Backlinks Matter in Software SEO & How to Get Them

October 10, 2024

Sales

Top 6 Lead Generation Trends to Watch for in 2025

October 10, 2024

| 6 minute read

Get marketing tips delivered to your inbox every Monday.

Trending Articles

7 Simple Tips for Online B2B Lead Generation

6 Steps to Crush Lead Generation in Digital Marketing

5 Tips for Choosing a B2B Content Marketing Agency

©2024 ALTITUDE MARKETING | PRIVACY POLICY | ACCESSIBILITY STATEMENT | PROUDLY MADE IN THE LEHIGH VALLEY

225 MAIN STREET | EMMAUS, PA 18049 | (610) 421-8601