The Helpful Content Blog

B2B marketing news, notes and tips for the life sciences, manufacturing, software and beyond.

SEO

SEO for Life Sciences: How to Outrank Competitors and Drive Organic Traffic

May 3, 2024

Marketing Strategy

Lessons from the ‘New Normal’: Pivots & Positivity Amid COVID-19

April 27, 2020

Help! Competitors Are Buying My Brand Name on Google Ads!

April 21, 2020

Marketing Strategy, PR

Communicating in a Crisis: Breaking Through the Clutter

April 1, 2020

Marketing Strategy

The Ultimate Guide to Marketing for Geospatial Technology Companies

March 23, 2020

Marketing Strategy

How to Market for Growth vs. Scaling

March 16, 2020

Content Marketing

A Content Marketer’s Guide to Beating Writer’s Block

March 13, 2020

Marketing Strategy

How to Use LinkedIn for B2B Marketing

March 3, 2020

Marketing Strategy

The Unbounce Landing Page Checklist that Landed Us a 16% Conversion Rate

March 2, 2020

Marketing Strategy

Is B2B Lead Nurturing Just Hype?

February 26, 2020

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