The Helpful Content Blog

B2B marketing news, notes and tips for the life sciences, manufacturing, software and beyond.

SEO

SEO for Life Sciences: How to Outrank Competitors and Drive Organic Traffic

May 3, 2024

Marketing Strategy

6 Simple Ways to Humanize Your B2B Brand

November 11, 2024

| 4 minute read

Content Marketing, How-To

How to Write a B2B Blog Post [A No-BS Guide for Marketers]

October 18, 2024

PR

B2B PR Writing: 10 Ways to Land More Pitches

October 18, 2024

| 6 minute read minute read

Marketing Strategy

What Is B2B Software Marketing?

October 18, 2024

| 4 minute read

Branding

8 Tips to Create a Logo that Perfectly Reflects Your B2B Brand

October 18, 2024

Branding

10 B2B Branding Trends: Bringing Your Brand to Life in 2025

October 18, 2024

Marketing Strategy

How to Improve Your B2B2C Marketing: 3 Tips for Success

October 18, 2024

Marketing Strategy

Analyst Briefing Best Practices: 6 Steps to Success

October 17, 2024

SEO

5 B2B SEO Trends to Focus on in 2025

October 17, 2024

| 5 minute read

How-To, Website

Your Website Speed: How to Measure It, and Why It Matters

October 17, 2024

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